Brand awareness is the first step in gaining a new customer for brands that don’t have the reach of giants like Amazon or Google.
Digital marketing is a key component of any brand awareness campaign. 77% of people say that they use the internet every day. Over 25% say that they are online almost constantly. The digital marketing field is huge. You must decide which digital channels you will use and what priority each channel should be given when creating a strategy to increase brand awareness.
Digital Marketing Channels to Increase Brand Awareness
Seven major digital marketing channels can be used to market your products and services to consumers. They are called top-of-the-funnel or industry-parlance “top-of-the-funnel” marketing.
Google processes more than 3.5 million searches each day. This is not surprising, as online search has been our number one choice for solving almost all of our problems and questions. Your website can be found first in search results when someone searches for solutions to a problem you solve. This can lead to thousands of people learning more about you.
SEO this is how to get your website listed on Google. This is a highly competitive channel for digital marketing and it takes some time to see results. It pays big dividends in brand awareness if your website appears on the first page of Google search results. It helps you build brand awareness because SEO keyword targeting allows you to reach specific people who are searching for your products.
Although SEO results may take some time to reach, it is worth the effort. Your website’s authority will increase the number of keywords that you can claim on Page 1. Once you reach Page 1, it’s easier to stay there. The best SEO Company in California to help your brand improve search engine rankings.
Keep ahead of your competitors. Get your SEO checklist.
SEO’s paid brother, PPC (pay-per-click) advertising is. Both digital marketing channels focus on visibility in search engines. SEO is more focused on organic results. PPC, however, is about how you appear in paid results. Some searches have paid results that dominate the search engine results page (SERP), so searchers will need to scroll down to see organic results.
PPC has distinct advantages over SEO. PPC can raise brand awareness faster than SEO because you don’t have to pay for the top spots. If you use best practices, you can be appearing on Page 1 of Google as soon as you start running ads.
3. Marketing via social media
The majority of people in America are on social media. It’s common for users to log in at least once per day to social media platforms. Social media is a major part of people’s lives and how they access their information. A brand awareness strategy should include social media marketing.
Social media marketing is everything you can do on social media without paying anything. The first step is to research the most effective channels to target based on your audience’s time. It includes sharing content and promotions on your website to increase brand awareness. However, it is equally important to spend time on social media platforms interfacing with other accounts.
You’ll build a following by establishing new relationships. This is essential for social media marketing to increase brand awareness.
4. Advertising via social media
Social media marketing is difficult, especially for new accounts. The only people who will see your updates are the ones who already follow you. This makes social media marketing slow for brand awareness. However, you can increase your visibility and reach more people by investing in social media advertising.
Social media advertising is social media marketing’s equivalent to PPC. Most social media platforms offer advertising options. Many of these are pay-per-click like search advertising. You can also target specific users to get your message in front of those most likely to be interested.
Brands are not only advertising on major social platforms. They also work with popular influencers to promote their brands. Your audience already trusts people with large social media followings. It’s easy to get more followers and interest from them by posting about your brand.
5. Content marketing
Content Marketing is an important channel for digital marketing. It also supports many other channels. You can target more keywords with SEO if you create quality content that is relevant to your audience. It also keeps your website current, which Google loves. This gives other websites more reasons for linking to you, which is an important ranking factor in search engines.
You can also promote any piece of valuable content your audience might want to click on social media or in your ads. You can only promote your products on these channels if you don’t have any other content.