What Is Google Penalty and What Precautions Must You Take in Your SEO


What Is Penalty? 

Google is pretty much like a school teacher, appreciates good work, but if you do shady tricks to score a good rank on SERP, you will be sufficiently punished. Traffic from organic channels is the sole source of revenue generation for many websites. Sometimes, to achieve a better rank and in the greed to generate more revenue, content developers adopt some black-hat tricks.

Google takes action against these shady undertakings of the content developers. Google always prioritizes user experience. The manipulative tricks by content developers dampen the user experience by showing up results that are not desirable. Google takes note of activities that violate the ‘Google webmaster guidelines’ and penalizes them sufficiently. 

Australian Internet Advertising is an SEO Agency SydneyIt provides SEO services to its customers. With their services, you can recover your webpage from a penalty, which otherwise is a very difficult process. Even if you do not have a Google penalty, it’s better safe than sorry. Their expertise in SEO makes sure that you never get penalized by Google. 

What Happens When You Get Penalised?

When a website is penalized, either it is de-indexed altogether, or it is ranked very low on the targeted keywords. Either way, there is a loss of traffic which leads to loss of revenue generation. Sometimes, the content creator can be completely innocent and his site is de-indexed. This is done because of the spammy content on the website. 

Types of Panties. 

Google keeps on changing its algorithm. Penalties, sometimes are the result of an evolved algorithm that might not be in consonance with your website. There is another type of penalty called the manual penalty because it is handed down by a Google employee. 

What Type of Content Invites Penalty?

There is a battery of actions that invite a Google penalty. One of the types of Google penalty is User-generated spam. This penalty is unique because it’s not because of the ill actions of the website creator, rather it is inflicted because of the spammy behaviour of users who access the site. It is common in pages that accept user-generated content. 

A few of the preventive measures can be to turn off the comments for individual posts, or integrating anti-spam captcha tools on your page, moderating profiles and comments before they are, and blacklisting the profiles with repetitive and spammy actions are some of the efficient ways to save your page form being punished. 

Using a spammy hosting service can prove to be a problematic decision. This problem is most common in those websites which use a free hosting service. If the majority of a website on the free hosting service adopt spammy practices, then Google can take an omnibus action against all the websites being hosted by the free provider. 

If Google observes a mismatch in the content served by your website and the structured markup which has been used, you are likely to be awarded a Google penalty. Violation of structured data guidelines is always a bad decision for the overall fate of your website. The right course of action would be to follow the markup guidelines. 

If the content on your website is thin, i.e., multiple pages of your website add very little value to the overall content on Google and are of no use to the user, you are bound to receive a content penalty. Automatically generated pages, Affiliate pages just for the sake of links, and pages with scraped or low-quality guest blogs are some of the examples of thin content.

Herein provided are some more actions, which invite Google penalty: 

  1. Virus infection
  2. Cloaking
  3. Buying links
  4. Keyword stuffing 
  5. Slow speed
  6. Duplicate content
  7. Deceptive redirects 
  8. Hidden links
  9. Spyware, adware, or viruses. 

Getting rid of a penalty is always difficult. The first step is to clear all the flaws in your webpage.


Two key aspects of a high revenue-generating website are that they understand SEO and that they steer clear from the underhand practices to get overnight traffic. It is advisable that content creators be mindful of the guidelines, which Google releases from time to time.